FW 26
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Strata
FW 26 is Strata's autumn-winter campaign, photographed as a catalogue of objects laid out on a steel tray, the kind you would find on an operating table or in a workshop. Every ring, chain and bracelet was arranged by hand in its own compartment, as if the collection had been taken apart piece by piece to be studied. The idea was to strip away any lifestyle context and let the shapes, finishes and weights of the jewellery speak for themselves.
Each composition was shot top-down in a single take, with a large overhead softbox and a few mirrors to bring the shine back into the metal. Turning a product shoot into something closer to an archive meant working very slowly and very precisely: cold metal, cold light and a tight grid where nothing is placed by chance. The images were used across the brand's website, newsletter and in-store displays, and the same tray now travels with the collection to every presentation.
